FoodWorks is a nationally recognised brand, with stores in each Australian state and territory. The group operates as a part of the Australian United Retailers, with AUR home to over 600 independent businesses and of these over 400 operate within the FoodWorks business group.
In 2015 FoodWorks teamed up with Myfoodlink to offer online shopping to the stores in their Group and FoodWorks Bacchus Marsh went live with online shopping later that year. Since then over 40 stores have made the move and are now offering online shopping, both via the web-based platform and a mobile shopping app which Myfoodlink created for FoodWorks.
The Myfoodlink platform offers the level of flexibility the FoodWorks Group needed, when looking to offer businesses in the Group a partner for e-commerce. The businesses across the group have a wide variety of different requirements from an e-commerce provider, such as different POS systems, bespoke or group branding, and the ability to customise store useability to suit individual business models. This is a hallmark of the FoodWorks Group, which prides itself in offering its stores the option to use individual or group branding assets in business operations.