With 24 stores across New Zealand including Christchurch, Auckland, Dunedin and more, FreshChoice supermarkets are all local and locally owned.
What is common to all FreshChoice supermarkets is the high standard of friendly service and the uncompromisingly high fresh produce standard.
With an eye on the two major NZ supermarkets making a move online, FreshChoice made a strategic choice to position their online offer with a flexible, customer-friendly Click'n'Collect online store initially in Barrington, Christchurch with plans to expand across the group.
The combination of convenience, quality and customer service excellence has proved irresistible to customers new and old.
The team at Myfoodlink worked closely to ensure that the business needs of the group could be met by the platform.
The Barrington, Parklands, City Market & Cromwell NZ south island stores launched their online stores in 2017-18, with more to follow in due course.
In introducing an online option to customers, the team at Fresh Choice chose to begin with a Click'n'Collect model. This is an option that offers great flexibility for customers, whilst allowing the business to streamline its processes and grow sales in the introductory phase. This is the online model that shows most growth for Myfoodlink customers generally.