Our partnership with Hill Street started at the end of 2011 with their Newtown store. Hill Street is always ahead of the game offering superior service to its customers and knew that the convenience of online shopping would one day be a critical part of Grocery.
Hill Street was looking for a solution that allowed them to manage their online business as an extension of their stores to bring to life each location and its unique product range and shopping experience into the digital world seamlessly.
Some of the big challenges for independents getting online is ensuring that your POS system interacts properly with your website, grocery challenges like fruit and vegetable random weight and updating prices from POS to the online store. At Myfoodlink they do it really well. As per Nick Nikitaras, one of the owners of the Hill Street grocer group.
At Hill Street, they use WorldSmart as their POS system provider, who is one of our key POS system partners. We have a great two-way integration between Hill Street's physical store system and their Myfoodlink online stores which allow Hill Street to ensure their online store is continuously up to date and in sync with their in-store day to day business.
Feedback from Hill Street customers as per Nick Nikitaras say that they find the website easy to use with plenty of their customers shopping both online and offline, and an increasing amount are moving towards online only and are loving the convenience of the service. A large benefit with online shopping has been added revenue to the business, and the large basket spend that sits 4 to 5 times higher than instore.
10 years later we are still working together closely with Hill Street, they continue investing with us and ultimately into a platform that supports the independents of Australia with a competitive online solution in this rapidly changing space.