Specialist food producers
Online stores offer a particularly excellent opportunity for specialist producers and suppliers, as it allows business owners to remove geography and distance as barriers to customers purchasing from them.
Specialist producers online with Myfoodlink are able to utilise the platform to sell their products all over Australia, reaching customers who would otherwise be unable to purchase from them.
These specialists make use of the marketing tools built into the platform such as email marketing database integrations, coupons, delivery zones and offers.
See an interview with Nick Haddow from Bruny Island Cheese Co. to see how he uses Myfoodlink to grow his speciality business.
Bruny Island Cheese Company have been online with Myfoodlink since 2011, making them one of our first ever customers!
Bruny Island Cheese Company produce specialist cheese and beer products, and use their online store to market and sell these products all over Australia.
Here an online store has allowed the business to reach customers who would otherwise never get to visit the cellar door on Bruny Island.
The online store forms a key element in the sales and marketing strategy for the business, with the coupons and offers features regularly used by the team.
Integration with email marketing platforms allows for seamless follow up communications with customers and helps to drive repeat business.
Bruny Island Cheese Company have used the Myfodlink platform to grow sales far beyond what they could have geographically achieved from their cellar door, making it a sucessful Australia-wide business.