Originally founded in 1977, today it has over 1,400 member businesses across the country. The group operates under 4 banner
Brands: Harry Brown, Bottlemart, Sip'n'Save and Thirsty Camel (Western Australia).
In 2016 LMG decided to bolster their business strategy by taking the network online and offering their customers the convenience of online shopping in addition to in-store retail. In 2018 the Eaton’s Hill Village Bottlemart was the first business in the LMG group to take their e-commerce platform live. This was complemented by the production of a smartphone and device app to bolster their digital strategy. With more joining them all the time, today there are more than 300 LMG partners online with Myfoodlink.
E-commerce continues to be a key element of LMG’s digital strategy.
“The online environment is where we can champion our stores and their unique range of products for e-commerce purchase or for research before consumers visit their local to stock up”* CEO Gavin Saunders told Drinks Trade in September 2022.
LMG’s focus on supporting member businesses and their willingness to innovate has seen the groups e-commerce strategy flourish. Today LMG’s online basket size is more than double the value of the one in-store: $90 online vs $43 in-store.*
*https://www.drinkstrade.com.au/ceo-gavin-saunders-leads-lmg-through-21-consecutive-quarters-of-growth