Watts Fresh is located in Kyneton, Victoria, and offers both retail and wholesale to customers. The team at Watts Fresh are passionate about fresh produce and their local community. While the business has operated under a number of names over the years, today it pays homage to the Watt family who started the original store in 1944.
In 2023 the team at Watts Fresh decided the time had come to take the business online, and partnered with Myfoodlink to make it happen. The store started accepting orders for both retail and wholesale customers from May. The Myfoodlink platform integrated with the existing Profit Track POS system, and was able to accommodate wholesale and retail customers for pricing and delivery with ease.