Draw shopper’s attention to products and offers in your grocery or liquor e-commerce store.
At Myfoodlink we are always working to improve the customer experience on our e-commerce stores. One way we have found to capture the shopper’s attention when browsing online is the use of tiles and carousel banners. These are a great way to highlight your products, promotions, and special deals, and by using them effectively you can improve the customer experience on your online store.
Here are some tips:
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Keep it simple: use clear and concise language, bold and bright colours, and eye-catching images to grab the customer's attention.
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Highlight promotions: use tiles and carousel banners to promote current sales, discounts, and special offers, driving customers to take advantage of them.
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Provide important information: banners and tiles are a great place to provide important information, such as a new delivery zone, changes to opening hours, and feature products.
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Link your tiles: make the tiles and banners interactive, allowing customers to click through to specific products or categories. For example you could link to your delivery timetable, a specific department or your weekly specials.
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Optimise for mobile: with more and more customers shopping on their mobile devices, it's essential to ensure that your promotional tiles and carousel banners are optimised for mobile use. Consider using different sizes and formats that will display correctly on mobile screens.
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Implement on the host store: if you are part of a group of stores, consider implementing promotional tiles and carousel banners on the host store and distributing them to all other stores in the group. This ensures consistency across all stores and can save time and resources in creating and updating promotional content.
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Keep it fresh: update your tiles and banners regularly to keep repeating customers engaged and interested. Include seasonal promotions, such as summer sales or holiday discounts, as well as time-limited offers, such as flash sales or daily deals.
Here are some examples of Myfoodlink online stores who are using tiles and carousel banners:
If you are an existing customer of Myfoodlink, you can manage your tiles and carousel banners by going to the Promotions section in the left-hand menu in the backoffice of your Myfoodlink online store.
If you have a particular look or idea in mind, our experienced team is here to help! We can assist you in creating a unique, attractive design and to implement promotional tiles and carousel banners that match your brand.
Get in touch by emailing our team on [email protected] to learn more or to get started today.
